Your DMs, turned into a thriving practice.

Ladle turns the people who love your Reels into booked, paying, progressing clients, right from the conversation you already started.

Early access opens soon. Join the waitlist.

REEL → BOOKED CLIENT, AUTOMATICALLY

REEL COMMENT

Follower comments "PLAN"

@maya.eats: PLAN — need help with PCOS

AUTO DM

Ladle opens a DM with your booking link

Hi Maya! Here is my intake and booking page:

BOOKED

She books and pays for a package

12-week program · paid · intake sent

COACHING

Plans, check-ins and photos in one place

Week 3 check-in: energy up, all meals logged

THE PROBLEM

Your audience lives on Instagram. Your practice can't.

Leads lost in the noise

Reel comments, story replies and DMs pile up. The person ready to pay is three screens down.

Coaching in a chat thread

Plans, photos and progress notes scatter across threads, screenshots and spreadsheets.

Clients who live online

Your clients are social and expect fast replies. Without a system, check-ins slip and results stall.

FEATURES

Everything between "hey, can you help me?" and "I hit my goal."

LEAD CAPTURE

Stories and comments become leads

A keyword in a comment or story reply starts a DM and adds the person to your pipeline.

FUNNEL

Reel to booking

Send a booking link in one tap and see which content brings in clients.

PLANS

Meal plans, delivered in DMs

Build from templates and send a clean plan link or story-ready card.

CHECK-INS

Check-ins clients actually answer

Clients reply by DM or a light link. Trends and drop-off risks surface for you.

PROGRESS

Progress and photos

Track measurements, habits and before/after photos per client, privately.

BILLING

Packages and payments

Sell programs, collect recurring payments and send receipts without leaving the thread.

A NOTE FROM THE FOUNDER

"I kept watching brilliant dietitians lose clients in a pile of unread DMs. They're great at nutrition, not inbox archaeology. Ladle is the back office I wished they had."

Founder, Ladle · placeholder, replace with your story

Your followers are already in your DMs. Meet them there.

Get early access and help shape Ladle.

Join waitlist